In The News

Dazed & Confused Magazine,
May 2005

The ultra-hip UK publication showcased the Greenpeace campaign. “Launched during prime flu season last November, with the help of Vancouver ethical advertising maverick Noel Fox of Cowie & Fox Creative, Greenpeace is re-branding Kleenex as Kleercut.” - Miranda Post

Advertising Campaigns

Swimco

When Western Canada’s largest swimwear retailer decides it’s time to spread some summer loving Cowie and Fox is their agency of choice. “We are infatuated with you guys! You make Swimco look great and for that, we are totally in love with Cowie and Fox!”
Lisa Wise, Marketing Swimco

Crankworx / IMG

Held every summer in Whistler, CrankWorx is one of North America’s premier biking events. Cowie and Fox returned to create this year’s integrated marketing materials including posters, print advertisements, village banners, program guides, the official website and much much more.

lululemon / Yoga Pilgrimage

As their agency of choice, Cowie and Fox gets the opportunity to work with lululemon on great projects such as: a fully wrapped Ford Escape Hybrid, posters, print advertisements, clothing graphics and a website for the 1st ever lululemon athletica Yoga Pilgrimage with Wade Imre Morrisette.

DMG World Media / Vancouver Home &
Interior Design Show

“Single, sexy and stable. Seeking a long term relationship with someone who has good taste and a great butt.” - One of the many attention-grabbing headlines accompanying iconic design classics to draw exhibitors and attendees to this year’s show at BC Place.

Crofton House School /
Imagine the Possibilities

Fundraising for a new school requires a campaign with emotional sincerity and at the same time speaks to the potential donors. Cowie and Fox created the perfect blend of both for this exciting campaign. Marketing materials include a DVD,
7-color brochure, and a presentation package.

Vrroom Energy Drink

Cowie and Fox was brought on to re-brand Vrroom: our goal being to communicate the energy and health benefits of the product, and differentiate it from Vrroom’s sugary competitors.

British Columbia Association of Magazine Publishers

Magazine ads, bus shelters, billboards and an interactive online video game contest all promoted “Something to Fit Everyone”. Continuing to stay edgy and off-the-wall, this year’s promotional campaign took a real-life approach to the classic paper doll cutouts.

IMG / Wakefest

Once a year Kelowna, BC is transformed into a hard rocking, high-octane beach party and guess who’s responsible! Cowie and Fox helps paint the town red with posters, ads, banners, booklets, clothing and a website promoting the annual event, part of the Extreme Sports Series.

BC Dairy Foundation

When BC Dairy needed to reach students in elementary & secondary schools, they knew that the creative would need to appeal to this savvy market. So they came to youth marketing experts Cowie and Fox to develop the creative platform for the promotional campaign.

New Team Members

Jennifer Cowie

Jennifer Cowie brings six years of agency account management experience to our clients. Prior to joining Cowie and Fox, she worked with the big guns at Blitz Direct (a division of Cossette Communications) developing creative strategies, building and managing targeted campaigns and supervising the execution of a variety of campaign elements. Jennifer will be working with Cowie and Fox as the lead on client services, business development, and operations.

Chris Fairclough

Recipient of the Norco Award for Excellence in Marketing, finalist for the Association of Broadcast Communicators award, ex-pro snowboarder and owner of a golf show concept, Chris is a new addition to our account services team. Chris will be working with many of our clients to manage projects & production.

Join us weekdays at 2:47pm for high tea, scones and biscuits.
RSVP here >>

contact:creative@cowieandfox.com

Web Launch

Intrawest / Whistler Activities

The Whistler experience starts here on this premier tourist and information activity site. The careful design and programming within the website allow it to lay the foundation for additional websites of Intrawest resorts.
www.activitiescentral.com

Intrawest / Experience Blue Mountain

This visually impacting tourist information site provides glimpses into the memorable experiences available at Ontario's Blue Mountain Resort.
www.experienceblue.ca

Lavera Natural Cosmetics

To reflect this German Cosmetic company’s commitment to quality and values, the new North American website highlights a fresh new design and navigation. Watch for the e-store’s opening soon.
www.lavera-usa.com

Opus / Elixir Restaurant

You feel the exhilaration the moment you enter this bustling French brasserie. Cowie and Fox designed a website true to the tradition of sophistication, while at the same time giving it that special twist that makes Elixir the place to be.
www.elixirvancouver.ca

Opus Bar

For superstars and the hippest parties, the Opus Bar is Vancouver’s place to be and be seen. Their new website is clean, slick, and sexy because Cowie and Fox knows that when designing for the jet set, image is everything.
www.opushotel.com

lululemon athletica

Thinking like a genuine brand requires a different mindset than just business as usual. Duane Knapp, President of BrandStrategy, author of BrandMindset® and co-author of Destination BrandScience recognized lululemon for their incredible strengths at this year’s BCAMA Vision Conference, Western Canada’s premier marketing event.
www.lululemon.com

Walker Bay

Walker Bay Boats was honored for having the best overall website in the marine industry in the first annual North American Marine Industry Web Awards. Quite the honor considering the competition included Bayliner, Yamaha, Honda, Zodiak and every other manufacturer! The Awards were launched to recognize the industry’s drive towards higher standards of excellence in website design and content.
walkerbay.com

Opus Paris Party

For your next event, why not take care of your invitation and RSVP system with Cowie and Fox? Our interactive team has developed a number of funky, leading edge, interactive online invitations for events such as the Paris Party at the Opus and Metroliving’s Six in the City launch party.
Opus Paris Party Invitation

Broadcast

Cressy Development

Incorporating photography, motion graphics, custom soundtrack, and an inspiring script, Cressey Developments received an emotionally charged 30 second television spot targeting new home buyers.

See the commercial here.
(file size: 7.5Mb, streaming, requires Quicktime)

Vancity / We Listen to Phat Beats

The Coalition to Free Your Money has been actively promoting Vancity to the youth market this summer. Radio spots on The Beat and cinema ads with Famous Players are spreading the word of better banking via Vancity.

Listen here

Photography

Cowie and Fox Photography

Recent photo shoots include lululemon, Canada Day at Granville Island, Crofton House Private School, Oxia Personal Oxygen, Arson Clothing, Orb Clothing, Simple Interiors and MetroLiving.

Nature is beautiful!

Really. Why do you think artists have been trying to mimic it since we were living in caves? What is not so beautiful is the rate at which we are destroying this natural environment.

It is our goal at Cowie and Fox to help businesses be environmentally responsible marketers. We work with them to produce cutting edge marketing materials, use digital photography instead of harmful chemicals, use eco-friendly paper stocks and generally be a positive environmental voice for the design industry.

David Manzl, Creative Director

Ethical Media Division

Vancity

When the greenest financial institution in Canada wants to speak to the youth market while staying true to their values towards sustainability, Cowie and Fox, the Agency of Change, was the obvious choice.

Congratulations, Vancity, on being voted 2005’s Marketer of the Year by the BC Chapter of the American Marketing Association!

David Foster Foundation

A charity fundraiser for the rich and famous needs to look the part if its going to draw the superstars. A re-designed logo and a sleek invitation package designed so hot it guarantees the stars will want to be there.

Under The Canopy

This ultra chic organic clothing line catering to the high end market has chosen Cowie and Fox for the second season in a row to design all of the graphics for the foundation of their new line.

Pamela Groberman Media and Public Relations

The hottest PR company in the city is also one of the greenest offices around and their agency of choice is Cowie and Fox. With a wide client base and an extended understanding of the LOHAS market they are changing the way big companies do business for the better.

Bishops and Kings

John Bishop is one of the best chefs in North America. Gary King is a leader in organic farming. When the two of them decided to collaborate on a cookbook, Cowie and Fox was chosen to create its website who’s purpose is to connect all of the businesses who are making a difference.

Opus Bar & The Rainforest Foundation

The Rain Forest Foundation is the charity of choice for Brasilia, Opus Bar’s VIP party in the streets. As Opus Hotel’s agency of choice, Cowie and Fox has stepped up the level with this 5 color, die cut invite that’s going out to the who’s who all over the world.

Cowie & Fox is Wind Powered

Realizing that supporting alternate energy sources is key to curbing the environmental damages of traditional power supplies. We purchase wind credits from an Alberta wind farm who in turn sells that power into the grid.

C&F Team News

David T. Manzl - “No Rules”

Creative Director David T. Manzl had another solo art show, titled “No Rules” recently, with proceeds from sales going to the BCSPCA. There are still a few one of a kind t-shirts available. Until his “Vectorian Era” show at DV8 Lounge, Dave is keeping himself busy focusing on music, skateboarding, Free Skate Brigade, Vegan Voices, The Veganarchist Cookbook Issue #2 and self-learning classical calligraphy.
www.coffeestain.ca

Lance Cummings

Cowie and Fox Designer, Programmer and Photographer Lance Cummings opened his first solo show, titled “Facing Walls”, in early June. His photographs, both haunting and inspiring, are on display at Seva Physio through the month. You can view them online at glance.ca, though the subtle textures and lighting are done better justice in person. 3429 W Broadway, Vancouver Canada

Cross Town Traffic

Cowie and Fox is one of the title sponsors for the hard playing, good times having Cross Town Traffic. Expect to see them in the finals of every Ultimate tournament they enter this season.

Yogathon

Join us at the 3rd Annual Camp Moomba Yogathon on July 24th. We’ll be joining hundreds of others in performing 108 sun salutations to raise money for children impacted by HIV/AIDS. Can’t attend? Then pledge our team by emailing Jennifer@cowieandfox.com.

Lisa Corcoran

Lisa’s following the snow. The Cowie and Fox team wishes Lisa all the best while on her season-long snowboarding adventures in New Zealand. Surprisingly, we’ll survive without her. Chris Fairclough will be managing projects and production going forward.