Martha Stewart. "Kenny Boy" Lay. The Corporation. With the barrage of negative press over the last year its not surprising that the public has become suspicious of corporate entities. A poll in USA Today showed that more than seven in 10 Americans say they distrust CEOs of large corporations, and the percentage of Americans who see Big Business as an "actual threat to the nation's future has nearly doubled, to 38%."

With this much media attention surrounding the issue of corporate ethics, it is perhaps not surprising that a noticeable shift is occurring. Companies desperate to move away from the greedy & corrupt images relayed in the media are trying to find ways to prove that their businesses do have social value & community worth.

The good news is that it's not all gloss and "greenwashing". Momentum is gaining and a big push is being felt in the area of Corporate Social Responsibility (CSR). From environmental initiatives, to employee welfare and charity work, companies are increasing becoming 'socially conscious' and embracing committed practices that promote an ethical brand value to distinguish them in the eyes of the public.

Implicit in these structural changes, is the realization that brands are built and based on trust. Successful companies like Patagonia, Aveda and Lululemon are all built on the premise that they offer not only an excellent product, but that we can trust that their products benefit the communities in which they are made, and in which they are sold.

It could be said that a new currency is emerging in the economic arena, one that highlights the ~value~ of values. Here at Cowie & Fox Creative, we are fortunate to work with top notch ethical clients. Our goal is to create a chain link of good businesses. We source our materials from sustainable suppliers and manufacturers and invite all companies interested in developing or furthering CSR marketing initiatives to contact us at: business@cowieandfox.com.

The Bright Light Foundation
www.brightlightfoundation.net
A warm & welcoming website for Goldie Hawn's Bright Light Foundation which supports global education programs and develops mindfulness training for children.

Crankworx
www.crankworx.com
Cowie & Fox Creative developed the Freeride Mountain Bike Festival website which will be held at Whistler Blackcomb Mountain Bike Park this year. Check out when the best pro-riders take to the hills.

Lululemon Athletica
www.lululemon.com
With new updates and imagery for this season, check out Lululemon.com for new products, as well as this month's issue of Luluzine focussed on ‘Image’.

IDEAS
www.ideas-na.com
Cowie and Fox Creative developed a website for the Intestinal Disease Education and Awareness Society. IDEAS raises awareness through public campaigns to fund medical research & youth programs.

Congratulations to our Creative Director Dave Manzl whos first solo exhibit was an outstanding success! All proceeds from his artwork sales will be donated to Greenpeace.
More information available at:
www.coffee-stain.com

Featured & interviewed in this month's Butter Magazine is our newest team addition, Robin Cameron. Learn more about her upcoming exhibit at The Crying Room, and check out her wicked illustrations online at:
www.rocamm.com

Check back soon for our stock photography library. Available online at:
www.cowieandfox.com.

"I have worked with over a hundred creative organizations in my time, and Cowie and Fox stand out so far above the rest I do not bother to look at what others can do. I get what I ask for and more. Creative, innovative and out of the box."
- Chip Wilson, CEO Lululemon

“The new website (Canadian Open Skateboard Championships) looks AMAZING!! I tested a few things and they all work flawlessly...The site is really well organized, and the graphics and info are all laid out really well. Compliments to your creative "dude(s)" (or ”dudettes”).
- Cindy Mielke, West 49

“The ad looks so freaking killer - really. nice work - it presents lululemon in a nice light. The design is so fresh and funky. No one will overlook this ad.”
- Eoin Finn, vancouveryoga.com

Robin Cameron
Graphic Designer
Selected from over 200 applicants, Robin Cameron joins the Cowie and Fox Creative team as our newest Graphic Design Artist. With an innovative flare for typography and illustration, Robin's artwork has appeared in Butter Magazine, Some Magazine & Arkitip Magazine. She also recently published a book entitled: "The Notions of the Faux Naive."

Tyson Fritz
Interactive Developer
Tyson Fritz is a recent graduate the ITAS program at Malaspina University-College where he received Dean's list honors. Tyson joins Cowie & Fox Creative after doing an internship at Blast Radius working on projects for high profile clients including: Activision, Hurley International, Business Objects, and AT&T Wireless.